Shine Again on Sunny Tenerife and The Canary Islands

Fri, June 28th, 2013 - By Jack Montgomery

Recently the Canary Islands Tourism Office launched an new initiative and a couple of websites to encourage more people to put a tick against Tenerife or one of the other Canary Islands as the location for their next holiday.

The first is which uses locals to extol the virtues of each of the seven islands. The local for La Palma is Shiela Crosby who also just happens to be the insider for


Shine_again_2 copy


Shineagain’s message is that a visit to one of the Canary Islands will brighten up your life. One of the ways that the tourist board is trying to brighten up people’s lives is by offering them the chance to win a luxury holiday on one of the islands. On Tenerife the holiday is for four people and includes seven nights at the Gran Hotel Bahía del Duque Resort in Costa Adeje as well as a private yacht charter to go dolphin watching at Los Gigantes and tickets to either Loro Parque or Siam Park.

It’s a pretty decent package. There are similar holiday prizes for Gran Canaria, Lanzarote, Fuerteventura, La Palma, La Gomera and El Hierro.

The second website concentrates on one of the Canary Islands most magnetic attractions. The name of the website provides a huge clue as to what that is; it’s called


Best_Climate copy


Even though most people know the Canary Islands because of their year round sunshine, the Canary Islands Tourism Office clearly felt it was worth reinforcing that message in case there was a guy, possibly on a remote island in Scotland, that didn’t know about the good weather.

Boasting having the best climate in the world is a pretty major claim but the website quotes an average yearly temperature of 22C and a 4,800 hours of daylight; the most daylight hours in Europe. It also references Victorian travellers who were clearly aware of the benefits of a holiday in the Canaries. Puerto de la Cruz in the north of Tenerife and Las Palmas de Gran Canaria were especially popular destinations because of the beneficial effects the climate had on health.


Playa Bollullo, Tenerife


Some of the experts’ opinions on the website might be weighted towards the subjective (the sun doesn’t shine every day on the Canary Islands) and they tend to make comparisons with the Spanish mainland and Europe rather than similar sub-tropical destinations but overall the message is a sound one.

The weather in the Canary Islands is marvellous.

Who really knows if it’s the best climate in the world but when the sun is shining on you (most of the time), who cares?

Posted : Friday, June 28th, 2013 at 8:24 am
Category : news
Subscribe : RSS 2.0

Leave a Reply