British newspapers regularly print variations of the same story about Tenerife, usually with the theme that the island is changing. These articles turn up whenever a new 5 star hotel opens its stylish doors.
The idea that Tenerife as an island is changing thanks to the opening of a new hotel is total nonsense. What is changing though is the luxury end of the tourist market.
Over the last decade or so, Tenerife has taken huge strides in developing unique and beautiful looking, high quality luxury hotels of the sort we often associate with long haul destinations.
The island has always shared year-round sunshine and a hot climate with holiday destinations in the Caribbean and the Far East but it’s often not been able to match the standard of the luxury hotels you find in those exotic places.
Now it can, and at a fraction of the flying time that it would take you to get to the Far East or the Caribbean.
This new breed of hotel is really paving the way for Tenerife to be taken seriously as an upmarket luxury destination. It’s not only new hotels. Some hotels that have been around almost since mass tourism began have been given a nip and a tuck and revamped so that they can hold their own with the new kids on the rock.
Apart from the lure of being pampered in the sun, what Tenerife’s luxury hotels offer is originality. They’re worlds away from the interchangeable ugly ducklings of the 70s. They have sexy architectural designs by top architects and grounds that will have even those intent on getting out and about to discover the local culture having second, third and fourth thoughts about stepping outside exquisitely decorated foyers.
In the really good ones there’s no pretentious stuffiness. Staff might be ultra professional but they also maintain a casual friendliness that reflects the amiable nature of the island.
Many have some special quality that, as well as individualistic design, makes them stand out from the crowd.
The Abama Golf & Spa Resort near Playa San Juan boasts not one but two Michelin star restaurants. Top Spanish chef Martin Berasategui’s M.B. Has just been awarded its second star whilst Japanese Spanish fusion Kabuki has one. They’re the only restaurants in the Canary Islands to have Michelin stars.
The old school luxury of Hotel Botanico in Puerto de la Cruz doesn’t have the fresh good looks of the newer hotels but its Thai themed Oriental Spa Garden can still propel you from an island off the coast of Africa to the lush tranquillity of Thailand.
Costa Adeje’s Grand Hotel El Mirador is a rare ‘couples only’ romantic retreat, behind the most chic beach on Tenerife at Playa del Duque, where flowing drapes on four posters waft seductively in the soft light cast by Arabian Nights style lamps.
In Santa Cruz, the Hotel Mencey is pure Mad Men with urban good looks mixed with colonial charm. It’s the sort of place where you want to sip G&Ts and wear sharp suits or figure hugging dresses. A gastronomy school thrown in is just the cherry in that Manhattan.
The one thing these and other luxury hotels on Tenerife have in common is that staying at them is a pretty special experience.
Category : about tenerife
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